For food creators

Every ‘recipe please?’ is a newsletter signup waiting to happen.

Send the recipe, capture the email, drop the cookbook code — all in seconds, in your voice. Zitrr Flow turns viral plates into a tracked, owned audience.

Used by 3,100+ recipe creators, cookbook authors, and food brands.
@oat.kitchen
Active now
Auto
Comment trigger: 'recipe'
recipe pls 🥹🌶️
Sending it now! It's the harissa pasta — drop your email and I'll add the cookbook bonus too:
jordan@oat.kitchen
Recipe + bonus chapter sent! Code COOK10 for the cookbook if you want the rest 🌶️
Email captured · cookbook code sent
Message…
Send
From 3,100+ food creators
Avg. setup time: 4 minutes 18 seconds

Food creators turning every viral plate into newsletter subs and cookbook sales.

More email captures per viral post
4.8×
Median time from comment to recipe DM
7s
Avg. lift in cookbook conversion
32%
‘Sorry, just seeing this’ recipe replies
0
The food-creator math

A viral plate without a recipe DM is a missed audience.

Most food creators lose 80% of high-intent viewers between the ‘recipe?’ comment and the actual recipe delivery. Zitrr Flow closes that gap to 7 seconds — and captures the email along the way.

Without automation
  • Pasting the recipe link into 600 DMs after every viral reel
  • Half the comments get ignored, audience cools
  • ‘Recipe in bio’ → 4-click LinkTree → maybe leave
  • No way to capture the email behind the recipe view
  • Cookbook sales depend on whoever actually clicks through
With Zitrr Flow
  • Recipe link in DM in 7 seconds, every time
  • Email captured before the recipe unlocks — politely
  • Cookbook discount code stacked into the same DM
  • Per-recipe attribution: which dish drives which sales
  • Followers become subscribers, not just viewers
Built for the recipe inbox

The four automations every food creator runs first.

Recipe-card delivery

Per-recipe trigger words. Zitrr Flow matches the comment to the right recipe card, every time.

Pre-recipe email gate

Politely capture an email before the recipe unlocks. Conversion higher than any landing page.

Cookbook code drops

Stack a cookbook discount code or pre-order link inside the recipe DM. Lifts cookbook sales, naturally.

Pantry-link delivery

Send the affiliate link for that one ingredient, that one pan, the one spice blend — UTM-tagged and tracked.

The viral plate moment

Catch the viewer the moment they say ‘I’m making this tonight’.

The 7-second gap between ‘recipe?’ and ‘just made it’ is the most valuable moment in food content. Zitrr Flow runs that moment for you — across 30,000 DMs in a day if your reel pops.

  • Politely gate the recipe behind an email — opt-in style
  • Stack a cookbook code in the same message
  • Recover viewers who didn’t click on the first try
@harissa.preview
Active now
Auto
Reel · 1.2M views · 28k recipe DMs
I’m making this tonight, recipe?
Yes!! Drop your email and I’ll send the recipe + the bonus oven temps:
Email gate · 81% opt-in
jordan@oat.kitchen
Sent! Tag me when you make it 🌶️
Recipe + cookbook code delivered
Message…
Send
How it works

Live in five minutes — recipe ready before your reel hits.

  1. 01

    Connect Instagram + your email tool

    OAuth into Instagram + ConvertKit, Substack, Mailchimp, or Klaviyo. Zitrr Flow tags every captured email by recipe.

  2. 02

    Pick the recipe template

    Recipe-tested templates for cookbook authors, weekly meal-planners, and viral reel creators. Edit your tone.

  3. 03

    Caption it and post

    ‘Comment HARISSA for the recipe’ — that’s your full audience-capture funnel.

The food-creator toolkit

Every detail that compounds across thousands of plates.

Per-recipe triggers

A different keyword per dish — Zitrr Flow always sends the right recipe.

Pantry kit links

Every recipe DM can include the linked ingredients, pans, or spice blends — with your affiliate codes attached.

Cookbook code stacking

Pin a current cookbook discount or pre-order link to every recipe DM. Auto-strikes through expired codes.

Recipe-level attribution

See which recipes drive cookbook sales, which drive newsletter signups, and which just go viral and stop.

Newsletter sync

Captured emails flow into ConvertKit, Substack, Mailchimp, or Klaviyo — tagged by recipe and source.

Recipe drip

After the recipe lands, Zitrr Flow follows up 24h later with ‘how did it go?’ and a related dish.

Pre-order funnels

Launching a cookbook? Drop a pre-order link in every recipe DM during launch week.

Voice training

Trains on your past replies. The DM sounds like you on a Tuesday morning, not a chatbot.

Food creators on Zitrr Flow

Real recipes, real subscribers, real cookbook sales.

My harissa pasta reel pulled 1.2M views and 28,000 recipe DMs. Zitrr Flow sent every recipe in 7 seconds — and we captured 11,200 emails in a day.
Jordan Reyes
@oat.kitchen · Food creator · 480k followers
I launched my cookbook with a single Reel. Zitrr Flow drove 3,400 pre-orders from the recipe DM — beat every email blast we sent.
Sana Iqbal
@sana.cooks · Cookbook author
I run a meal-prep account with my partner. Zitrr Flow runs our recipe DM and our pantry affiliate links. We replaced two roles with one Pro plan.
Marco & Liv
@batch.kitchen · Meal-prep duo
Trust & compliance

Newsletter capture, the GDPR-friendly way.

Email capture inside Zitrr Flow runs an explicit opt-in — politely, in your voice. Your captured list is yours, exportable, and compliant.

  • Verified Meta Tech Provider — official, audited
  • OAuth-only access. No password sharing, ever.
  • GDPR-compliant lawful-basis capture (consent stored)
  • Full export to ConvertKit, Substack, Mailchimp, Klaviyo
  • Per-account rate limits enforced automatically
  • Audit log of every captured email and recipe sent
FAQ

Questions teams ask before turning automation on.

Get started

Turn the next viral plate into a list you actually own.